Agents as researchers and buyers
Your first meeting is with an assistant.
Buyers already start with ChatGPT, Perplexity or Copilot. Next, agents will do the comparing, the form-filling and the follow-up on their behalf. Your site has to work for a reader that never scrolls.
51%✓ of B2B software buyers start research in an AI chatbot observed 2026-10-05 · G2 buyer survey, March 2026